Your Social Media,
Finally Working For You
Done-for-you social media services built specifically for real estate agents.
Customized to you! Because your social media content should be as unique as you are!
You got into real estate to build relationships and close deals, not to spend your evenings figuring out Instagram.
Procasa's social media services handle the strategy, the content, and the setup so your online presence is actually generating leads, building your local reputation, and working for you even when you're not.
Whether you need one thing done right or a complete social system, we've got you covered.
Hyper Local Social Media Content Packs
Social algorithms don't reward real estate posts. They reward content people actually want to see and share. That's where hyper-local content comes in.
Every month, we create 2 or 4 lifestyle posts specific to your market. Think "Best Dog Parks in Naperville," "Top Date Night Spots in Elk Grove," or "4 Wineries You Need to Visit This Summer Near Sacramento."
Your community shares it. Non-followers find it. And when they're ready to buy or sell, you're the agent they already know.
What's included: Caption + hashtags + branded graphics
Best for: Agents who want consistent organic reach without creating content from scratch every month
$50/month (2 posts)
$90/month (4 posts)
Lifestyle Listing Posts
Here's something most agents don't know: posting your listing photos with the MLS description is one of the worst things you can do on Instagram. The algorithm reads it as an ad and shows it to almost no one.
What actually works? Telling the story of what it feels like to live there. We take your listing photos and rewrite the captions as a first-person lifestyle narrative — "I'd start my morning on this back deck with a coffee and the sound of nothing...".
The kind of content that gets saved, shared, and seen by people who aren't even following you yet.
One agent using this approach reached 12,000+ people on a single listing post. Organically.
What's included: Carousel style post + caption + hashtags
Best for: Any listing where you want maximum exposure and something worth showing your seller
$50 per listing - sent to you
$55 per listing - posted for you
Instagram Bio &
SEO Signature
Instagram isn't just a social platform anymore, it's a search engine. AI and algorithms are constantly scanning your profile to figure out who you are, who you serve, and whether your content deserves to be seen. If your bio doesn't communicate that clearly, your reach suffers, no matter how good your posts are.
We write two things for you: your optimized 500-character header bio (the one everyone sees first) and a longer signature paragraph you add to the bottom of your posts.
Together, they tell the algorithm exactly who you are, where you serve, who should be seeing your content, and they tell potential clients why they should follow you.
Includes DRE and brokerage compliance language, and we deliver it with phone shortcut instructions so your signature paragraph is always one tap away.
What's included: Header bio (500 chars) + SEO signature paragraph + phone shortcut setup guide
Best for: Every agent. Seriously — this is the fastest, easiest thing you can do to improve your reach right now.
$75 one-time
Reel Hook Scripts
You know you should be posting Reels.
You just don't know what to say, how to start, or how to make it not feel awkward.
We solve the hardest part: the hook. Every month, we create 4 custom, fully scripted reel hooks that are specific, curiosity-driven, opening lines that stop someone mid-scroll. Paired with a full caption and call-to-action for each one. We hand you the words. You record yourself on your phone.
No guessing. No blank screen. No "I'll do it tomorrow."
What's included: 4 hook scripts + matching captions + CTAs, delivered monthly
Best for: Agents who want to show up on video without spending hours figuring out what to say
$50/month
Lead Magnet
Design & Setup
What if someone commented a single word on your Instagram post and woke up in your CRM the next morning?
That's exactly what a lead magnet workflow does.
We design a branded, downloadable PDF guide for your market — "Top 10 Sports Bars in Naperville," "Best Family Activities in the Bay Area," whatever your audience actually wants, and pair it with an automated DM system.
You promote a keyword in your post ("comment COFFEE for the full list"). Follower comments. They automatically receive the guide and their contact info flows straight into your pipeline. No ads. No follow-up. No manual work.
What's included: Branded PDF guide (designed and written) + opt-in page setup + auto-DM trigger configuration
Starter pack: 3 lead magnets (Home Valuation Guide + Buyer's Guide + 1 hyper-local guide of your choice)
Best for: Agents ready to turn their social following into an actual lead pipeline
$200 for the 3-pack starter
*subscription to service for auto DM triggers required for automation (ie: Stan Store)
Stan Store Setup
Your link in bio is doing almost nothing for you right now. Stan Store changes that.
Stan Store is an all-in-one platform that replaces your Link Tree, your scheduling tool, your auto-DM setup, and your lead magnet hosting — all in one branded page, all for $29/month. It's where your followers go when they want to book a call, grab a free guide, or find out what their home is worth. It's your digital storefront, and it works around the clock.
What's included: Fully configured Stan Store — custom branding, lead magnet setup, booking link, auto-DM triggers, CRM connection via Zapier
Best for: Agents ready to turn Instagram into a real lead generation system, not just a highlight reel
$300 one-time setup
Social Audit &
Content Pack
Most agents know their social media could be working harder. They just don't know exactly what to fix, what to say, or where to start. This is where we start.
We sit down with you one-on-one for a dedicated audit call - just you, us, and your social media accounts. We go through everything: what's landing, what's getting ignored, what the algorithm thinks of your profile, and what's standing between you and real referrals from social.
Then we rewrite your bio on the spot so it's optimized before you leave the call.
From there, we get to work. Using our four content pillars - the topics that define who you are as an agent, a local, and a person - we build you 50 fully custom content pieces. Each one includes the a suggested photo or video direction, a scroll-stopping hook, and a complete caption written in your voice. That's nearly a year's worth of content if you post once a week. Done, ready to go, no more staring at a blank screen.
This is the fastest way to get your social presence built on a real foundation — and to finally feel like your content actually sounds like you.
What's included: 1-on-1 social media audit call · Bio rewrite · 4 content pillars identified for your brand · 50 custom content pieces (photo/video direction + hook + caption), each written in your voice
Best for: Agents who are starting from scratch, agents who've been inconsistent and want a reset, or anyone who's tired of guessing
$900
Weekly Reel Service
Video is the single most powerful thing you can do on social media right now. The algorithm prioritizes it above everything else. The problem isn't that agents don't know that - it's the editing it into a reel that you feel confident enough to actually hit post on - that's where it falls apart.
We handle every part of it except the 60 seconds you spend in front of your camera.
Each week, we send you a reel prompt and a script. You record a short clip on your phone — no equipment needed, no production crew, just you being you. Send us the raw footage, and we take it from there. We edit the video, add trending audio, drop in on-screen text and captions, and send you back a finished reel that looks polished, sounds on-brand, and is ready to post. Every single week.
One reel a week means 52 pieces of video content a year. That's 52 chances for someone new to find you, follow you, and eventually call you. Consistently showing up on video is one of the highest-leverage things an agent can do - and now you don't have to do the hard part.
What's included: Weekly reel script · You record raw footage on your phone · Procasa edits the video, adds trending audio, on-screen text, and captions · Finished reel delivered back to you weekly, ready to post
Best for: Agents who know video matters and are ready to actually be consistent about it
$200/month